potential of the vast rural market.
2-3. The rise of the middle-class
A rapidly growing middle class has emerged. According to the National Bureau of Statistic of PRC (NBS), middle class refers to those with annual household income of 60,000 yuan (USD 7,230) to 500,000 yuan (USD 60,240). This group of people has stable income, can afford private-owned houses and cars, and have extra money to
1. Marketpotential
1-1. 우리의 현실 : 대학생
우리 조 4명은 모두 어떤 사업을 해야할 것인가에 대해서부터 고민하기 시작했다. 삼성전자가 하듯이 규모가 매우 큰 전자산업이나 현대자동차와 같은 자동차 사업 같은 것들은 대학생은 우리의 신분으로 하기에 현실성의 문제가 있었다. 누군가 사
marketpotential)은 어느 정도로
추정될 수 있는가?
러시아 시장의 패드 매출 규모(금액과 물량)와 P&G Always의 판매 실적을 계산해
보고 향후 시장과 매출 가능성을 예측해 보시오
○시장 잠재력
러시아 패드 시장은 96년에 53%에서 97년에는 78%로 증가 하였다
Always브랜드는 1997년 말경에 시장 선
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
1)Event Sponsorship
2)Spend-Only School Point Card Contract
Family Units: Family Disc
Potential Entrants:
There are many SPA brands in the world market. In the domestic market, Shimamura, a famous clothing brand in Japan has not entered the Korean market yet. And also TopShop from UK can be a potential entrant as well.
Substitutes:
Substitutes for UNIQLO would be the other competitors within the SPA market. If the consumers do not want to go to UNIQLO f
Case Summary
Wal-Mart is trying to enter the Indian market where there are a lot of marketpotentials. Wall-Mart is not entering the market alone. It is planning to set up shops in India in partnership with Bharti, a leading telecom services provider. Although Wal-Mart is getting assistance from Bharti, it has to overcome many obstacles. India is a very diverse country. India has 6,000 ca
Distilled spirits Market
Distilled spirits markets around the world is at the scale of 153 400 006 000 million which is approximately 1.5 times the size of the wine market and the consumption of U.S. distilled spirits is increasing steadily. Increased 7.2 percent from 1998 to 2002, the U.S. relies on imports for 40 percent of the demand.
Distilled spirits group is the largest con
market. However, milk consumption is still short of the level of developed countries. Because in Western, drinking milk at the table is common with a much higher position but in Korea yet simply do not head out of its role as nutritional foods.
Anyway, we still have growth potential market for milk. Because of the change of generation, it has developed for the generation to meet the milk. In or
market shows fierce to strong competition among automobile companies. Automotive industry growth in North America is mature enough to rely on. Whether it can go back to previous ‘Moderate’ stage of competition is depends on emerging hybrid car market and economic recovery.
2) The Potential Entry of New Competitors
The barriers to enter the automotive industry are substantial. For a
marketing potential of development. Asia is large market, with a population of 180 million people who might be customers with high potentials. Asia-Pacific is new channel for the citibank to expand their credit card business. On the financial perspective is assuming that the credit card will get 250,000 new customers annually. They will use the average of five year averages of each country for in